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The business of food delivery; The future of tech with Kara Swisher; Planet Fitness must come down to earth; The absurdities of franchise fatigue in movies; The rise of business in a box; More than 20% of millennials claim to have no friends; The single best investment for the next decade; Will Bobby Wagner inspire other NFL players to strike. UNFAIR COMMENTS here! Business-in-a-Box is a great product and I received awesome service from Mia and Melanie at Biztree. We are very happy with the diversity of the document portfolio which saves us thousand of DOLLARS in legal expenses and has accelerated our documentation processes in our business significantly.

The News Project, a publishing technology startup founded by longtime media executive Merrill Brown, is preparing to launch its first websitewhile completing a round of seed funding.

The company aims to put software tools into the hands of small- and medium-sized digital publishers that don’t have hundreds of thousands ofdollars to sink into technology. The News Project also provides a suite of services to help sell advertising and subscriptions.

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“The time is right for this kind of service, when there isan entrepreneurial news movement going on around the world,” Brown said in a phone interview this week. The collapse of big media organizations, daily metro newspapers and national newsmagazines has left “giant holes in our civic lives today.”

Next month, CALMatters, a nonprofitpolitics and policy website based in California, will showcase The News Project’s capabilities as the first organization to license its technology. The nonprofit reported revenue growth of 13%to $2.1 million in 2017, according to the latest tax filing posted on the CALMatters website. The group solicits donations from individuals, foundations and corporate sponsors.

In many ways,CALMatters is representative of the kind of the newsroom operations that Brown seeks to foster in communities that don’t have a reliable press watchdog.

The News Project’s key ideais to support news websites that can build an audience of 50,000 readers, willing to pay $2 a month on a subscription basis, which translates into $1.2 million a year in total revenue. That amount cansupport the cost of a small newsroom. Ad sales are another way to monetize digital content.

Businesses that license The News Project’s software get access to revenue tools such as Piano,which specializes in membership management, and Google Ad Manager, which consists of former services including DoubleClick for Publishers and DoubleClick Ad Exchange.

WordPress.com VIP, thehosting platform for enterprise and large-scale websites, this year invested in The News Project to help cultivate the market for news entrepreneurs.

“In this difficult business climatefor news organizations, we want to double down on our commitment to journalism and a free (and sustainable)press,” Nick Gernert, CEO of WordPress.com VIP, said in a blog post announcing the investment.

The startup also received investments from Mark Walsh, a veteran tech investor, whoseexperience includes stints at America Online Inc. and VerticalNet; Steve Shepard, former editor of Businessweek; Larry Kramer, chairman of TheStreet.com; Terry Chadbrowe,co-founder-CEO, eMarketer and Crystal Gurin, former publisher of eMarketer.

Brown is an experienced reporter who worked for several newspapers, including The Washington Post. Hehelped to launch cable network Court TV and was the first editor in chief of MSNBC.com, the joint venture between NBC News and Microsoft Corp. MSNBC gave him an early glimpse of how technology wastransforming news media.

And that was before Google and Facebook came to dominate the digital advertising market. Critics have blamed the companies for sucking the ad-revenue lifeblood out ofnews organizations while being indifferent to the spread of fake news, hate speech and dangerous conspiracy theories.

As part of its effort to quell negative publicity, Facebook recently pledged $300 million to support local journalism. The donation is admirable, but a healthy marketplace forjournalism shouldn’t depend on the beneficence of a handful of corporate giants looking to cut their tax bills.

The News Project may help to tip the scales in the favor of smallerpublishers and support a more sustainable environment for growth.

On this week’s Animal Spirits with Michael and Ben we discuss:

What to make of negative interest rates
Who is buying these bonds with negative rates?
The new Apple credit card
What I wish I knew at age 34
SPY and the last survivor
The growth in takeout food
If we’re at the low point of start-up creation where is all the VC money going?
Why fly swatters can’t be disrupted
How Planet Fitness hacked human nature to build a giant gym business
Why fewer people are going to the movies every year
Why do millennials have no friends?
What asset will be the best performer over the next 10 years?
Why aren’t more deals in sports done by quants?
Should you treat a pension like cash or bonds?
Why watching movies from the 1990s feels like 50 years ago and much more

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